It was Swift's seventh number-one album on the US Billboard 200, where it reigned atop for eight weeks and became the best-selling album of 2020.įolklore received widespread critical acclaim, centering on its emotional weight, poetic lyricism, and relaxed pace. Folklore topped the charts in various countries and is certified platinum in Australia, Denmark, New Zealand, Norway, the United Kingdom, and the United States. Three of its tracks reached the top 10 of the record charts in eight countries, namely " Cardigan", " The 1" and " Exile", the first of which is the album's lead single and marked Swift's sixth number-one song on the US Billboard Hot 100. Upon release, Folklore broke the record for the biggest opening day on Spotify for an album by a female act. The title was inspired by the lasting legacy of folk songs, whereas its visual aesthetic reflects cottagecore.
Influenced by loneliness during quarantine, Swift explores themes of escapism, empathy, nostalgia and romanticism in the album, using a set of characters, fictional narratives, and story arcs, in contrast to the autobiographical tone of her previous projects. During quarantine, she conceived Folklore as "a collection of songs and stories that flowed like a stream of consciousness", and worked with producers Aaron Dessner and Jack Antonoff virtually, recording her vocals at an inbuilt studio in her Los Angeles residence, while Dessner and Antonoff operated from Hudson Valley and New York City, respectively.ĭeparting from the mainly upbeat pop production of its predecessors, Folklore consists of mellow ballads driven by neo-classical instruments, pursuing indie folk, alternative rock, and electroacoustic styles. After the outbreak of the COVID-19 pandemic in early 2020, Swift cancelled the concert tour for her seventh studio album Lover (2019). It was a surprise album, released on July 24, 2020, via Republic Records. Folklore (stylized in all lowercase) is the eighth studio album by American singer-songwriter Taylor Swift.
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